Tourism and visiting the Tweed

Tourism is a growing part of the Tweed's economy, contributing an estimated $278 million.

Council owns and operates a number of award winning tourist facilities:

Tweed Tourism Company

The Tweed Tourism Company is contracted by Council to promote the Tweed as a tourism destination. They also operate our Visitor Information Centres.

The Tweed Destination Management Plan 2024-2030 (DMP)(PDF, 5MB) is a strategic planning tool to harness the positive effects of tourism for the local economy and is implemented by Tweed Shire Council and its tourism partner Tweed Tourism Company and other stakeholders.

The Tweed DMP aims to protect the Tweed’s natural beauty and distinctive culture by focusing on a clear pathway guided by five overarching goals - recovery from external impacts, build ‘The Tweed’ brand aligned with eco-principles, showcase the Tweed's unique strengths, invest in uniquely Tweed events and facilitate sustainable growth

The Tweed DMP aligns with both the wider North Coast NSW Destination Management Plan 2022–2030 and the state based NSW Visitor Economy Strategy (VES) 2030, with growth targets that aim to sustainably increase visitation, spend and length of stay across the region.

The Tweed Tourism Company also provide reports on tourism activity for the Tweed, see tourism industry statistics.

If you're a tourism operator please contact the Tweed Tourism Company about product marketing:

What's On Tweed What’s on

See What's on in the Tweed

Visitor Information Centres

  • Murwillumbah: Cnr Tweed Valley Way and Alma Street, call 02 6672 1340
  • Kingscliff: Community Hall, Marine Parade, call 02 6674 8064

Aerial of Tweed Heads and hinterland